02140511托福考试写作考题回顾.pdf

朗阁海外考试研究中心 Research Academy for Foreign Language Examinations 新托福写作考题回顾 朗阁海外考试研究中心 丁仡然 考试日期： 2014.05.11 Task 1 INTEGRATED 综合写作 关于3 种帮助公司产品销售的方法是否有效。 阅读文章要点：提出3 种帮助公司产品销售的方法 1. Launch a new version of the existing product and appeal new customers. （在原有产品的基础上推出改良产品，比如软饮料soft beverage）； 2. Produce a new but related type of product （生产相关的配套产品，比 如原本卖tractors 的公司现在可以卖一些boots）； 3. Two companies run partnership （两家公司之间或者多家公司之间建立 合作伙伴关系，比如冰淇淋加工厂和巧克力加工厂合作来生产巧克力冰淇淋） 听力材料观点：这3 种方法有缺陷，且会给公司带来risks 1. 有些老顾客会觉得老的产品过时了而买新的产品，这样公司的总销量会下 降。（New version of products will offend the previous old customers because they will feel old fashioned if they continue buying old version, thus the overall sales will decrease. ） 2. 如果配套产品销售不好会影响原来产品的销量。（People buy the tractors because they represent certain qualities like toughness, but that does not mean the boots have the same quality. The company’s reputation will decline due to the failure of the boots with some bad qualities.） 3. 合作关系会转变为竞争关系（Although the combination products will attract the customers at the beginning, if the chocolate company later considers launching ice cream by itself, the two companies will become competitors.） 朗阁海外考试研究中心 Research Academy for Foreign Language Examinations Task 2 INDEPENDENT 独立写作 话题类别 运动类 考题文字： Do you agree or disagree with the following statement? Spending a lot of time watching sports programs on TV and following their favourite sports team will have negative impacts on people’s life. 本次写作考试点评： 本次新托福综合写作重复2008 年3 月30 日大陆考题，是公司商务类的题目， 相对而言有