外贸函电课件整合完整版.docVIP

外贸函电复习 第一章 商务信函基础知识 English Correspondence for International Trade To understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing). Unit OneBasic Knowledge of Business Letter Writing The structure and layout of a business letter Writing principles of business letter (7C原则) Courtesy 礼貌 Consideration 体谅 Completeness 完整 Clarity 清楚 Conciseness 简洁 Concreteness 具体 Correctness 正确 第二章 建立贸易关系 Unit Two Estabilishing Business Relations 建立贸易关系是交易的第一个环节。良好的开端是成功的一半。因此，在写有关建立贸易关系的信函时，应注意礼貌、得体，并应将自己要表述的内容清楚的叙述完整。Estabilishing Business Relations 1、常用模式 1.进口商写给出口商 2.出口商写给进口商 Dear Sirs; Dear Sirs; A.如何得知对方信息 A.如何得知对方信息 B.表明自己意图 B.得知贵方有需求 C.介绍本公司 C.介绍本公司 D.请提供相关信息 D.随函附寄目录等 E.盼回复 E.盼回复 2、常用句型 A类：从…得知贵方信息 We have heard from China Council for the Promotion of International Trade that you are in the market for Electric Appliance. 从中国国际贸易促进委员会获悉，你们有意购买电器用品。 2、常用句型A类：从…得知贵方信息 Your name and address have been given to us by Smith Co.,Inc.in New York, who has informed us that you are one of the leading importers of Light Industrial Products in your country. 据纽约史密斯公司介绍，得知你公司名称和地址，并得知你们是贵国轻工业产品的主要进口商之一。 On the recommendation of…Co.Ltd.,we have learned with pleasure the name of your firm and shall be glad to enter into business relations with you. 承蒙…有限公司的介绍，得知贵公司名称，我们非常乐意与贵方建立贸易关系 2、常用句型A类：从…得知贵方信息 类似的表达还有： We have obtained your name and address from… Through the courtesy of…,we come to know your name and address We own your name and address to… 2、常用句型B类：表明意图 我们有幸自荐，以期与你公司建立业务关系。 We have the pleasure to introduce ourselves to you with a view to building up business relations with yo