长沙市六艺天骄幼儿园战略管理研究.docVIP

中文摘要 在市场竞争异常激烈化、家长及幼儿要求极端“苛刻化”的今天，幼儿园园长的变革意识需要加强，“物竞天择，适者生存”，幼儿园只有不断增强竞争意识和改革创新意识，才能立于不败之地。那么幼儿园如何转变旧思想，接受新的管理和教育理念，如何扭转自己的不利局面，如何提升自身的品牌，如何形成自己的竞争优势呢？好比逆水行舟，不进则退，幼儿园要生存和发展，就必须增强自身的改革意识、竞争意识和创新意识，以此不断提高竞争力。 随着经济一体化进程的加快，越来越多的企业意识到在激烈的市场竞争和复杂多变的环境中，要想求得生存和长远发展，就必须站在全局的角度来把握未来，通过强化自身的优势，取得内部资源与外部环境的动态平衡。 对于学前教育事业而言，市场竞争同样越来越激烈。不难发现，港资的、台湾及国外的的幼儿园，已经慢慢进入中国大陆。近几年来，国内民办幼儿教育也得到迅速发展。这对于拓宽我国幼儿教育的投资渠道，增加幼儿的受教育机会，满足家长对幼儿教育多样化的需要，推动幼儿教育管理体制的改革等方面，显示出了十分重要的作用，得到了社会的充分肯定。但是正是由于私立及外来幼儿园发展势头迅猛，给公办幼儿园的发展带来了更大的挑战，公立幼儿园“等、靠、要”的教学体系和管理体制已经不太适应整个社会经济的发展。 进入21世纪，中国幼儿园、特别是公办幼儿园的战略管理探索，将成为一个重要的研究课题。笔者认为，21世纪的幼儿园战略管理，将围绕课程战略、人才战略、服务战略、营销战略等四个方面展开，进行一场彻底的改革运动。 本分为个部分。第一部分论述了。第二部分第三部分。本。，。ABSTRACT Fierce competition in the market-oriented, parents and children calling for an extreme harsh of today, the kindergarten director, change in awareness of the need to strengthen, natural selection, survival of the fittest, kindergartens only by constantly enhancing the sense of competition and innovation awareness, to be invincible. So kindergarten how to change old ideas and accept new management and educational philosophy, how to reverse its unfavorable situation, how to enhance their brand, how to form their own competitive advantage? Like sail against the current, fall behind, kindergartens in order to survive and develop, we must enhance their awareness of reform, competition, and innovative so as to constantly improve their competitiveness. Along with the accelerated process of economic integration, more and more companies realize that in the fierce market competition and complex environment, in order to survive and long-term development, it must proceed from the overall point of view to grasp the future, by strengthening its own advantages, access to internal resources and external environment, the dynamic balance. For the pre-school education industry, the increasingly intense competition in the market the same. Not difficult to find in local investments, and Taiwan and foreign kindergarten,