品牌升级的启事与门路（国外英文资料）.docVIP

品牌升级的原因与途径（国外英文资料） Brand is a name, term, symbol, or design, or a combination of them, the purpose is to identify a seller or a group of sellers products or services, and make it distinguish with competitors products and services. Brand is the embodiment of the product or the core value of enterprise, is the customer identification of distinguish goods, is the guarantee of product quality and reputation is the intangible assets of a sustained profits for the enterprise. Brand promotion is the precision of brand positioning, it is the sublimation of brand idea, it is the increase of fame and prestige, it is the promotion of brand value. In the process of brand management, brand promotion is a snag in the process of firm growth, after experiencing prudent upgrade brand, the enterprise will be shedding cocoon into a butterfly, beyond the self, to become more perfect and powerful. The reason for the brand upgrade Brand growth and evolution are the development rules of brand promotion Brands, like plants and animals, experience a process of start-up, growth, maturity and decay. Brand positioning, design, testing to enter the market, marketing promotion, accumulated certain brand assets, and then on the basis of the development step by step until flourish, finally brand aging, need to upgrade, the whole process is a process of brand upgrade and update. From the development path of the brand, a companys brand is from scratch, from weak to strong, which is the direction of brand cultivation and construction. Many well-known brands in Chinas growth trajectory is from low cost advantage to some small and medium-sized manufacturing enterprises technological innovation advantage, gradually strengthen capacity for independent innovation and accelerate the construction of independent brands, has realized from OEM to own brand construction, from unknown brand into a well-known brand, from regional brand to the world famous brand, from low-end to high-end brand upgrade brand. From