企业竞争谍报的内容及汇集方法(国外英文资料).docVIP

企业竞争情报的内容及搜集方法 Enterprise information construction The content and collection methods of competitive intelligence of enterprises Yu-wen liu Corporate competitive intelligence refers to the processed information a company needs to gain advantage in the market. enterprise Competitive intelligence has more purpose, timeliness and practicability than general economic intelligence. Corporate intelligence is also different from corporate espionage. Almost all the competitive information through public channels such as newspapers, magazines, government reports, business reports, all kinds of statist