企业战略管理（国外英文资料）.docVIP

企业战略管理（国外英文资料） The first time [essay questions] The strategy of diversification is an enterprise growth strategy that combines new product areas with (). A. The market is in the market The most fundamental motivator of competitive behavior is (). A. self-assumption b. current strategy c. future goal d. potential ability The environmental analysis technique mainly has the strategic factor evaluation matrix and () two kinds. A. core competency analysis B.S WOT analysis c. financial analysis d. life cycle analysis The quantification of a strategic goal is the most effective way to make it (). A. acceptability b. reachable c. can be challenging The integrated type belongs to (). A. the former is the integrated b. the integrated c. horizontal integration The so-called differentiation strategy refers to a strategy adopted in order to make the product of the enterprise distinct from the (). A. product b. products c. products d. products When the market is maturing, there is still a future for the industry, and the market to choose is (). A. increased marketing b. integrated marketing c. diversified d. centralized marketing 8. If the enterprise in the first quadrant Ⅱ SWOT matrix, and then the appropriate strategy is (). A. development strategy b. first, strategy c. strategy d. diversification strategy The core quality that corporate strategists should have is (). A. political quality b. mental quality c. psychological quality d. skills The enterprise human resources strategy is divided into the human resources development strategy, the talent structure optimization strategy and () three aspects. A. introduction of talent strategy b. cultivate talent strategy c. talent strategy Reference answer: A. b. b. b. c. c. d. d. The second batch [essay questions] The good strategy is the adaptation strategy, which is the strategy to adapt to (). A. competitor b. environment c. resources d. culture The main factors that determine the size of the replacement stress are (). A. the profi