市场营销名词说明（国外英文资料）.docVIP

市场营销名词解释（国外英文资料）Marketing: by creating and exchanging products and values, thereby enabling individuals or groups to satisfy the social and managerial processes of desire and need.Need, desire, and need (understanding) : the desire to be backed by purchasing power is demand3, production concept, product concept, marketing idea, marketing idea, social marketing conceptCustomer satisfaction: depends on whether the products perceived effect is consistent with the customers expectationsCustomer dependence: the customer depends on the product or service provided by the enterprise and cannot be self-sufficient or self-reliant.5, and customer loyalty: refers to customers products or services to the enterprise trust and recognition, adhere to long-term purchase and use of the enterprise product or service on the thoughts and feelings of a high degree of trust and loyalty6, suitable for quality and performance quality (understanding)Customer transfer value: refers to the actual value of the customers experience. Its general performance is the difference between the total value of the purchase and the total cost of the customers purchaseThe cost cutting strategy: lower the cost and lower the price to win market share than the competitorsThe strategy of differentiation: companies are committed to creating differentiated product lines and marketing programs to become one of the other leaders in entrepreneurship.Marketing mix: an important part of the marketing strategy of an enterprise is to form a holistic activity in the basic marketing measures controlled by the enterprise.10, the marketing environment: in the marketing activity, can influence the Marketing Departments ability to build and maintain the good relationship with customers of various factors and forces, including micro and macro environment.10, the SWOT analysis, is a kind of enterprise internal analysis method, namely according to the enterprises own established internal conditions were analyzed, and find out th