广告英语语言特点及其翻译策略(国外英文资料).docVIP

广告英语语言特点及其翻译策略(国外英文资料) Language features and translation strategies in advertising English The, Language, Characteristics, and, Translation, Strategy, of, English, Advertisements Thesis instructor: Li Liangjie Author: Qu Yamei March 6, 2012 Language features and translation strategies in advertising English abstract Advertising, as an ideal medium for publicizing products and services, plays an important role in attracting the masses and promoting consumption. In todays economic globalization, advertising English has become an important part of foreign trade activities. Therefore, it is very important to understand the features of advertising English language and make good translation. This paper mainly displays the features of English language from three aspects of vocabulary, syntax and rhetoric, and then puts forward some common translation methods. Key words: Advertising English, language features, translation strategies Abstract Advertising is the ideal medium to promote products and services, it has an important role in attracting general people to promote consumption. In the economic globalization today, advertising English has become a major part in the foreign trade activities, so it is particularly important to understand the characteristics of advertising English language and translation. Here, I talk about features from three aspects of vocabulary, syntax, rhetoric. Then, some translation followed. Key, words:, English, advertisements, the, characteristics, of, advertising, English, language, translation, strategy text Advertisement is the lubricant of modern commodity economy, the catalyst of economic development, and the link and bridge of product supply and marketing. The emergence of advertising English is the product of world economic development. With the fast development of economic globalization, the rapid development of commodity economy, to further expand the opening up of China, the international circulation of commodities is becoming more and