第四次功课(第九十十一章)(国外英文资料).docVIP

第四次作业(第九十十一章)(国外英文资料) Fourth assignments (101st chapters) First, fill in the blanks (16 points, 2 points per subject) Direct observation of the behavior and activity was observed and recorded, 1. observers, this observation method called; observer observer behavior is not directly, but through the observation activities, can reflect the observed behavior observation to the objective things called. 2. observers fill out a structured questionnaire for each observer. This observation is called. If the observer makes a record of the observed behavior only in accordance with a predetermined outline, and does not require that the records be structured in conformity with each other, they are called. 3. the experimental method can be divided into two kinds according to the experimental site. 4., the market experiment mainly has two kinds of practice way: first, two is. 5. indoor experiment method can be used; market experiment method can be used, also can be used. 6. the main purpose of the review is to. 7. statistical groupings need to be followed and two basic principles. 8. a complete market research report consists of,, and consists of, and consists of five parts. Two, judgment questions (6 points, 2 points per subject) 1., the experimental method is a special method of observation and investigation. It is a method of investigation to obtain the required information under the special experimental setting and the special state. () 2. review the audit means cheating and investigating whether the procedures strictly verify the interviewer. () 3. of respondents and edited the interviewers negligence, omission or error check. () Three, individual choice questions (14 points, 2 points per subject) 1., the experimental method used less in market research, the main reason is (). A, it is difficult to obtain accurate information B costs a lot of money C requires a lot of manpower and material resources D, the external environment of the market can not be controlled 2. the myste