市场营销学教案(国外英文资料).docVIP

市场营销学教案(国外英文资料) The teaching of marketing Jingzhou vocational and technical college marketing program Marketing professional class teacher teaching time Teaching subjects Microenvironmental analysis school 2 hours (90 ) Teaching objectives Through the study of this course, the students can grasp the main content of marketing microenvironmental factors and the influence of various factors on the business marketing activities. Teaching material analysis Focus on Marketing microenvironmental factors include content The difficulties in The effect of microenvironmental factors on marketing activities The teaching method Teaching method and comparative analysis Teaching means Classroom teaching Teaching process and time distribution The marketing activities of the enterprises must be carried out under certain environmental conditions, and the environmental factors that influence the marketing of enterprises are analyzed. (5 ) [main teaching content] Chapter ii marketing environment 2.1 microenvironment analysis The meaning of microenvironment (5 ) Microenvironmental factors (45 ) The impact of microenvironmental factors on business marketing activities (25 ) [summary and job placement] (5 ) The director of the teaching and research office has examined the signature Section 1 microenvironmental analysis A, enterprise Second, the supplier A supplier is a company and a person that provides resources to the enterprise and its competitors. In order to gain comparative advantage in production and operation, the enterprise must obtain the resource advantage from the supply chain. This will provide reliable material and spiritual assurance for the sales process. The supplier provides the enterprise with all the resources needed to produce the product. Suppliers influence on enterprises is embodied in two aspects: one is the impact of price changes, price rise, often make the enterprise because of rising costs to improve product prices, thus influence enterprise long-term relation