市场调查案例(国外英文资料).docVIP

市场调查案例(国外英文资料) Market research case -- Beijing womens leisure and entertainment market research The purpose of investigation Beijing a group of companies to set up a high-grade, high-quality goods, the health of the womens club, to get into the female leisure entertainment market in Beijing, the company entrust us the status in quo of Beijings female leisure entertainment market as well as the establishment of the market feasibility of the womens club to make investigation and study, and put forward the target market and strategic positioning. Second, the investigation project The research projects include the following: To understand the status and characteristics of womens leisure, entertainment and communication market in Beijing. To understand the demand structure of womens leisure, entertainment and communication in Beijing. To understand the consumption characteristics, consumption habits and expenditure structure of womens leisure, entertainment and communication in Beijing. Understand factors that affect their leisure, entertainment, social needs and consumer behavior; Understand the attitudes of women in Beijing to the establishment of womens clubs and their attitudes towards the club; To understand the present situation, operation methods and problems in the business of leisure and entertainment enterprises in Beijing; Find out the gap in the market for womens leisure and entertainment, as well as the strategic approach to the market. Third, the investigation content According to the purpose of the investigation of the company and the investigation involved in the project, we in the design of the questionnaire and investigation of the entire process, the focus of investigation content mainly includes: (1) the basic condition of market demand: 1. To investigate the basic situation of female consumers, including the age distribution, by education, income level, in family life cycle, are engaged in profession and so on; 2. Beijings female leisure entertainmen