对我国第三次体育消费浪潮的理论探究.pdfVIP

对我国第三次体育消费浪潮的理论研究 摘 要 体育消费作为当今的热门话题之一，已成为现代生活消费的一个重 要组成部分。随着我国经济快速、持续增长，人民生活水平的不断提高， 我国体育消费也取得长足发展。体育消费的发展是适应社会主义市场经 济体制的需要，是推进体育改革、增强自我发展能力的一项重大战略举 措。加快体育消费的发展有利于深化体育改革、转化机制；拓宽体育事 业发展的渠道；满足随着小康生活水平的实现，社会日益增长的体育需 求；对于增强体育事业发展活力、保证全民健身计划和奥运争光计划的 实施有着重要意义。 本文尝试着对我国体育消费的发展进行阶段性划分，根据我国群众 体育发展的 5 个阶段，并结合我国体育消费发展的特点将体育消费划分 为三次浪潮。在对前两次浪潮概括归纳的基础上，对第三次浪潮进行详 尽论述，为正在兴起的第三次体育消费浪潮提供重要的理论依据和实践 参考，进而为第三次体育消费浪潮的推进增添新的动力。 运用社会研究发现途径——梳理，为体育消费的发展整理出一条脉 络清晰的线索，系统、全面地论述体育消费的发展历程、兴起背景、动 因及制约因素，旨在为建立一个合理、可持续发展的国民消费模式，并 在宏观上为我国体育消费的健康、有序发展提供重要理论依据。 关键词：体育消费；浪潮；发展历程；兴起动因；制约因素 Research on The third wave of sports consumption in China Abstract Sports consumption as one of todays hot topics, has become an important component of modern life. With Chinese sustained and rapid development, a steady improvement in the peoples livelihood, our sports consumption has also made significant progress. Sports consumption growth is the needs of the socialist market economy, it promoting the sport of reform to strengthen their self-development ability of a major strategic move. Sports consumption is conducive to accelerating the development of sports deepening reform, transformation mechanisms; broaden the channels of sports development; meet with the realization of a standard of living, social sports growing demand; for enhancing the vitality of sports development, guarantee full fitness plans and “ao yun zheng guang” implementation of the plan and the realization of great significance. The attempt of the phased development of Chinese sports consumption division, according to Chinese masses of the five stages of sports development and sports consumption in the devel