媒介定位及市场细分定稿版doc.doc

媒介定位及市场细分 [摘要]当今时代，各类媒体已经进入市场细分的时代，如何寻求恰当的市场定位，已成为现代社会媒体能否发展壮大甚至能否生存的关键。本文结合新闻学和市场营销方面的知识，并对《华西都市报》一系列经营策略成功转型的案例进行分析，证明媒介定位和市场细分的重要性，也进一步阐述了市场细分时代对媒体市场定位的要求，并在此基础上对媒体市场定位的方式进行论述。 [关键词]市场细分 定位 策略 In modern times,Various kinds of media have been entering the market segmentation Era,How to seek the appropriate market positioning has become a modern social media can grow even the key to survival.This combination of Journalism and marketing knowledge and the West China Metropolis Daily a series of business strategy of successful transformation of case analysis.To prove the importance of media p