羊城晚报CBA报道的特征、问题与对策——以2008-2009赛季为例.pdfVIP

摘要 篮球是中国球迷喜闻乐见的一个运动项目，也是综合性报纸体育报道的一个 重要来源。羊城晚报是华南地区最有影响力的综合性报纸之一，其体育新闻报道 整体水平在同城乃至国内的晚报类报纸中有一定的代表性。随着近年来CBA 品牌 地位的不断上升，其赛事也成为各家报纸体育版追逐的焦点，对CBA 赛事的报道 的成败也成为报纸体育新闻报道的水平的重要体现。羊城晚报的CBA 报道也逐渐 形成了一些基本特征，研究这些特征有助于提高羊城晚报CBA 报道的整体水平。 本文从报纸编辑学的理论分析入手，在阐述涵义之后，总结了羊城晚报CBA 报道的特点和内容，通过宏观层面和微观层面探究羊城晚报CBA 报道的特征形成 的内部和外部原因。总结了目前羊城晚报CBA 报道在新闻策划、稿件配置、图片 应用、版面编辑等方面存在的一些问题和错误做法。在文章的重点部分，综合运 用现场观察法、个案研究法、内容分析法、比较研究法等方法深入研究羊城晚报 CBA 报道新闻策划、稿件配置以及版面编辑的特征，并在此基础上根据晚报自身 的特点提出相应的对策和建议。 本文的写作目的是力争对羊城晚报 CBA 报道的各个方面表现作一个较为全 面的阐述，要解决的问题是通过理论研究和实例的分析，提出优化CBA 报道以推 动报纸体育报道水平提高的可行性方法和原则。 关键词：体育报道；羊城晚报CBA 报道；对策研究；特征 I ABSTRACT Basketball is a sport loved by the fans, but also an important source of a comprehensive sports newspaper. Yangcheng Evening News is one of the most influential newspapers in South region of China. Its sports news report level has representation in the same city as well as the overall the evening class newspapers in our country. In recent years, With the CBA brand rising, its events have become the focus that chased by sports newspapers. The success of CBA events report has become an important manifestation of a newspaper sports news report level. Yangcheng Evening News CBA report has gradually formed a number of basic features, Study of these features help to improve the overall CBA report level of Yangcheng Evening News. This article starts with analyzing the theory of the art of newspaper editors. After explaining the definition, summarizes the characteristics and contents of Yangcheng Evening News CBA reporting, then finds out the exterior and interior causes that why the characteristics of Yangchen