hitachi 日立国际化管理.pptVIP

Hitachi ---By 李晓璇 黄小艳 贺佳佩 许晓斌 邬龙利 Products Hitachi is a diversified company and has 11 business segments: Information and Telecommunication Systems, Electrical Systems, Social and Industrial Systems, Automotive Systems, Electronic Component Devices, Construction, and Financial services. Information and telecommunication systems: Mainframe computers 主机 Telecommunications equipment 电信设备 ATMs Power systems: Nuclear, thermal and hydroelectric power plants 核能，热能，水力发电站 Wind power generation systems 风力发电系统 Social infrastructure and industrial systems: Industrial Machinery and Plants Escalators Elevators Railway Vehicles and Systems Electronic systems and equipment LCDs 液晶显示器 Semiconductor manufacturing equipment 半导体制造设备 Power tools 电动工具 Test and measurement equipment Medical electronics equipment 医学电子设备 Construction machinery 施工机械 Hydraulic Excavators 液压挖掘机 Mining Dump Trucks 采矿自卸卡车 Wheel Loaders 轮式装载机 Mechanical Hydraulic Cranes 起重机 High functional materials and components Wires and cables 电线，电缆 Copper products 铜制品 Circuit boards and materials 电路板及材料 Specialty steels 特质刚 Magnetic materials and components 磁性材料及部件 High grade casting components and materials 高级铸造部件 Automotive systems Engine Management Systems Drive Control Systems Electric Powertrain Systems Car Information Systems Question 2 In what types of environments does it operates? Is Hitachi primary interested in developed markets, or is it also pushing into newly emerging markets? Political environment Economic environment Cultural environment Political environment 1970s: Hitachi was the first Japanese manufacturer who set up agency in Beijing. It had made contribution to China’s construction of infrastructure From 1990s to now: China has conducted policies to attract and encourage foreign investment. In 2004: Hitachi put forward a new career strategy“ The Most Trusted Partner in C