告白体裁的翻译(国外英语资料).docVIP

广告文体的翻译 Translation of advertising style 1, the style of advertising English: 1) in terms of wording, the words used in advertising English are usually more concise and have a colloquial tendency. On the one hand, the reader will get the information as soon as possible, and the use of the spoken word will also facilitate the understanding and memory of advertisements. Also many advertisements often use simulation (coinage) or even wrong spelling a word, word of ma, such as: sunkissed, eggsactly, timex, kleenex, playtex, kash, karry, etc., the unique personality can not only reflect these ads,