BMW历史官方版.ppt

* 进入F1仅仅630天后，宝马巴拉汉姆车队赢得了方程式赛车车手年度总冠军。该赛车车型编号Brabham BMW BT52。 Formula 1 Champion: the Brabham BMW BT52. Development of the BMW M12/13 Formula 1 turbo engine starts in Munich in 1980. Raced for the first time in 1982, this engine immediately proves its supremacy. Just 630 days after the first race, Nelson Piquet brings home the 1983 Formula 1 World Championship in a Brabham BMW BT52. And by 1987 BMW wins 9 Grand Prix with this turbo engine. ? Nelson Piquet (born 1952)? ? The paths of Nelson Piquet and BMW cross for the first time in 1980, when the young racing driver from Brazil wins the BMW M1 ProCar Series. Their second encounter is even more significant, Nelson Piquet, the reigning World Champion, being one of the drivers in the Brabham Team when they set out with BMW turbo engines for the first time in 1982. ? Brabham BMW BT52: ? Engine configuration: four-cylinder in-line power unit, turbocharged, 16 valves Capacity: 1499 cc Bore x stroke: 89.2 x 60 mm (3.5 x 1.97 ) Max output: 1000 – 1350 bhp in practice (depending on boost pressure) 800 – 1100 bhp in racing (depending on boost pressure) Gearbox: Hewland five- or six-speed Brakes: six-piston light-alloy fixed-calliper Weight, unladen: 540 kg Top speed: approx 350 km/h (220 mph) ? ? www.bmwmobiletradition.de ? Video: Nelson Piquet in the Monaco Grand Prix Impressions from the race track * A new “think tank“. The new research and engineering centre (now the research and innovation centre) - the FIZ - is built not far from the Group headquarter and the main plant in Munich. Here approximately 6,000 employees work jointly in the research and development process using the shortest possible communication channels across departments and hierarchies. ? * BMW第一台旅行车，3系旅行车。突出功能性和独特性。 可以引出宝马开发X6，Gran Turismo的缘由正是因为宝马一贯重视产品的造型和内饰的多样性。 Cd= co-efficient of drag * 这是世界上第一款车内彩色内置导航 以前宣传都是以车为主，很少宣传是以配置为主的，此次突出“innovative”的特点 * 1991年麦肯锡出了一份汽车市场报告，汽车市场年销量低于110万辆，很难生存，而且宝马在北美收到无限与凌志的挑战，因此宝马希望能够扩展品牌以提高产量与市