搞营销――营销是神马器械治理(国外英语资料).docVIP

搞营销――营销是神马东西管理(国外英语资料) Clothing industry is one of the most lack of marketing thinking industry, or marketing is the most marginalized, or the marketing here for planning, estimates will be more appropriate, and in which womens clothing, underwear for the sheng. Its an argument that easily gets bricks, eggs, tomatoes, but I think people who really think about it are clapping their hands and, of course, little applause. But why do you say that? The reason is simple, is the brand development model determined. The current development of domestic womens underwear or is the main mode of Bagualing, its core is to channel service, or investment into the Department System --- not the best but the most rapid, fast, so we can see the brand is the basic channel brand, the so-called well-known brand in the industry but is also well-known only -- in general the public is no visibility -- a study, currently in the country to cultivate a well-known brand to more than fifty million yuan investment, and continuous, the standard, or womens underwear industry, there are several brands dare to say he is famous? At present, the biggest feature of this model is that all the work revolves around two aspects, one is franchisees or agents, and the other is department store system. All the way to attract customers to join with all the way to get into the first mainstream department system, because the customer is entering the local department store, finally, all of the marketing work have been converted into a department store around the operation of the system. It is logical that all marketing directors are slowly becoming the De De governor or commissioner in fact admitting that this requires courage and wisdom. There are only one performance indicators: several clients or shopping malls. As a result, the marketing director has only one requirement: sufficient customer resources or resources for the mall. As a result, the marketing director inevitably embarked on the road to selling custo