循环经济下我国企业实施绿色营销策略探析（国外英文资料）.doc

循环经济下我国企业实施绿色营销策略探析（国外英文资料） Business strategy | Operating The Strategy The circulation economy of our country enterprise implement green marketing Strategy analysis - Cai Henghan [the Under the circular economy, green marketing has become a new marketing idea, marketing strategy and marketing strategy in the production and operation of Chinese enterprises. Our enterprises should be firmly established And continuously enhance the green marketing concept, implement the green marketing strategy step by step. The concept of green marketing is the target of sustainable development, which is the inevitable choice of modern enterprise. Establishing resource values is the core of green marketing. We must establish a learning enterprise to improve the green quality of entrepreneurs and all employees. In the green To develop green marketing plan, green management and green brand. Implementing the green marketing mix strategy, Including green product strategy, green pricing strategy, green channel strategy, green promotion strategy and innovative green service strategy. [key words Circular economy; Green marketing; Green marketing ideas; Green marketing strategy [middle image classification] ] F713. 3 [document identification code ] A [article number ]. 1006-5024 (2010 06-0088-03) [author introduction CAI henghan, a lecturer in the economic management branch of the jiangxi tourism and trade vocational college, is studying marketing. (jiangxi nanchang 330101 ) Circular economy is the mode of economic operation according to the ecological system. It combines resource utilization and clean life Production, ecological design and sustainable consumption are among the things that reorganize economic activity Resource utilization - product - resource regeneration Enclosed process and Low extraction, high utilization, low emissions The circular pattern emphasizes the harmony between the economic system and the natural ecosystem Born by Reduce, reuse, recycle The principle of eco-prod