产品终端销售以什么形式为最佳（国外英文资料）.doc

产品终端销售以什么形式为最佳（国外英文资料） Nowadays, our country most businesses are references to the same kind of commodity retail marketing theory, methods and strategies, thus forming a kind of common mode approach on a commission basis. Approach on a commission basis for the terminal sales, it directly in the face of the vast number of consumers, the marketing model with the development of the society and peoples consumption idea updating has gradually exposed its shortcomings, this model with the rise of network marketing and direct manufacturers will suffer. In terms of home appliance industry, at present our country home appliance commodity sellers are mainly three retail giant gome, suning, five-star, plus some large supermarkets and other department stores, has many stores. And the way they sell it is approach sales. What is market access? That is, the merchant has a mall, and the factory rents the stalls. The merchant sells the product for the manufacturer, and then gets a commission from the sale of the goods, such as the sale of the merchandise and then return to the factory. From this form, there is no backlog of unsold goods, merchants, procurement funds, liquidity, warehousing, after-sales service and so on all sorts of investment risk, but this form at the same time lost the opportunity for more interests. Case: loss of opportunity to gain many benefits In 2006, it was a profit year for Chinese household appliance manufacturers, which was caused by the sharp increase in the price of non-ferrous metal materials in the first half of the year. At the end of 2005, the market price for copper in China was 38,000 yuan per ton, and in mid-may 2006 it was 80, 000 yuan per ton, according to the rust online website. The average air-conditioner is six to seven kilograms per air conditioner, the financial network reported. Then, at the end of 2005, the average amount of air conditioning per unit was 228 yuan per unit of copper. In May 2006, the average price for an air conditione