方便面：差异化营销是唯一的出路(国外英文资料).docVIP

方便面：差异化营销是唯一的出路(国外英文资料) Do business, or when the first person to eat crab, or the first to eat crab down, two choose one, it is not an easy task. Instant noodles market is the first to eat crab in the mainland has been master occupied, later, jinmailang, unified Baixiang etc. Although occupies a space for one person, but not in the master, the end is a few giants to carve up the world, the brand competition pattern has been formed, it is also the current situation. Many enterprises do not dare to let go of instant noodles, which also led to several major brands of instant noodles, a few dominant, it is difficult to be challenged. Even some enterprises were forced to change jobs, in fact, gehangrugeshan, switch to the enterprise is not a way out, but on the other hand, this approach will enable enterprises to master as the representative of the instant noodles is very happy, others even have the courage to challenge, of course, is like a duck in the market. In Li Minglis view, the market competition has always been, no competitor is not defeated, nor any competitor can be ignored, even if the ants are small, but also termites, golden embankment. At present, the instant noodle market, even if the oligopoly, but there is a saying well, Taishan top view of the sunrise, can be described as far sighted, standing on the shoulders of giants, must look farther than the giants. Steal the road: instant noodles four brand success path The previous Tetramorium, later with the teacher. For many small and medium instant noodle enterprises, the instant noodle market is mature, and no market education is needed, which saves great cost and market risk. On the other hand, several brands of power, despite fierce competition, but also provide the successful experience of other enterprises do not need to cross the river by feeling the stones. First of all, the domestic first brand Kangshifu, to taste to win. In the taste, the master is done, so that later the brand is not a taste in wil