邮政邮购业连锁经营发展.doc

我国邮政邮购业的连锁经营策略分析 摘要 提到邮政邮购，对于大多数人来说，还都是一个比较陌生的概念。尽管邮政业邮购业在改革开放的前提下，伴随着对外开放的提出，市场前景变得越来越广阔。现如今也拥有着庞大的网络技术做为基础和消费者心目中良好的信誉作保障，但仍有诸多问题需要解决。例如，在同样的背景条件下，为什么邮购的发展如此艰难？邮购业的市场该如何清晰明确的定位？邮购业在其今后的发展过程中，又该怎样去变革和创新？本文介绍了当今中国的发展趋势，供过于求，商品经济竞争日趋激烈，连锁经营显得格外具有优势，国外大多邮购公司纷纷改革，将邮购的店铺经营与无店铺经营进行整合，已形成规模化的经济效益。但相对而言，国内邮政邮购却远未形成规模。 论文阐述了中国邮政邮购业发展连锁经营的必要性，并运用SWOT分析法对我国邮购业的优劣势进行了详尽的分析，特别是在农村发展邮政邮购更是一大商机，进而对邮政邮购业进行深入研究，阐明了邮政邮购业开展的目的和意义，分析邮政邮购的现状、发展趋势、职责、特点等，找出邮购业发展过程中存在的问题及各方面的不足，提出了各种解决办法。总之我国邮政邮购业要向多元化、集团化、规模化方向发展，严于律己。此外，国家也该制定相应的法律法规，加强市场监管。 关键词 邮政邮购；连锁经营；经营策略  Chinas Postal Mail Order Industry Chain Management Strategy Analysis Abstract Mention of postal mail order, for most people, are in a strange concept. Although the postal service mail order industry in the reform and opening up under the premise, with the opening to the outside world, become more and more broad market prospects. Now also has a huge network technology as the foundation in the eyes of consumers and good reputation for security, but there are still many problems to be solved. For example, in the same background, why the mail-order development so difficult? The mail order industry market how to definite positioning? The mail order industry in the future development process, and how to change and innovation? This paper introduces the development trend of China today, pile up in excess of requirement of commodity economy, competition is becoming increasingly fierce, especially the advantages of chain operation, most of foreign mail order companies to reform, the mail order store operations and store management integration, has formed the scale economic benefits. But relative to character, the domestic postal mail-order is far did not form dimensions. This paper expounds the Chinese postal mail-order business necessity of developing chain stores, and use SWOT analysis on Chinas mail order industry advantages and disadvantages are analyzed in detail, especially in the rural development of postal mail order is a big b