礼品策划 企业礼品 广告促销礼品策划方案(国外英文资料).doc

礼品策划 企业礼品 广告促销礼品策划方案(国外英文资料) Gift planning, corporate gifts, advertising promotional gifts program Suitable channel marketing department editor! WWW.ZHENTOU.COM Gift planning is the use of scientific marketing strategy, for your enterprise to give the most effective and direct gift solutions. According to your brand style, the nature of the product, the enterprise culture and the content of the activities, within the scope of your budget to make creative gifts and design programs. Make the gift with your brand in style fully unified and sublimation, maximum to attract consumers, so as to obtain the best sales performance in the market, is an important part of corporate gifts early, including the determination of gift strategy (in the market promotion activities in place), style (performance characteristics and concept of company the implementation plan, etc.). Plan to keep the direction of the gift aligned with the overall marketing campaign so that the best results can be achieved. Five main points of gift planning: 1, consistent gifts should be consistent with the companys overall marketing activities. 2, consistent business gift activities to maintain consistency, which requires planning has a certain time span. Long term gift planning can provide better market promotion effect than short-term temporary scheme. 3, effective planning to communicate effectively, fully understand customer needs, recommend the appropriate program. 4, novelty, tracking the latest trends in gifts, new gifts in order to impress customers. 5, flexibility to circumvent constraints, so that marketing activities carried out satisfactorily. Three experiences of product planning: It assumes the first point of experience, very useful key Corporate gifts, which Americans call special advertising, are the most direct advertisement for advertising, promotion, branding, and corporate image. The right gift expresses the mind and lets the other person unconsciously accept the advertisement, and achi