企业战略复习重点要点分析.ppt

REVIEW POINT;A company’s strategy-making hierarchy; SWOT analysis is a simple but powerful tool for sizing up a companysstrengths and weaknesses,its market opportunities and external threats to its well-being. SWOT 分析 是一个简单而有效的工具，可以用来评估公司资源能力的优劣，市场机会和影响企业未来发展的外部威胁。;SWOT Analysis Chart;Figure 4.2: The Three Steps of SWOT Analysis;企业SWOT分析步骤;3.3;7.Entry or exit of major firms 8.Diffusion of technical know-how across companies and countries 9.Improvements in efficiency in adjacent markets 10.Reductions in uncertainty and business risk 11.Regulatory influences and government policy chan