管理学原理学习课件 第14章.pptVIP

Value is defined as the performance characteristics, features and attributes, and any other aspects of goods and services for which customers are willing to give up resources (usually money). * The value chain is the entire series of organizational work activities that add value at each step from raw materials to finished product. In its entirety, the value chain can encompass the supplier’s suppliers to the customer’s customer. Value chain management is the process of managing the sequence of activities and information along the entire value chain. In contrast to supply chain management, whi