身份认同与符号消费的关系及研究展望.pdfVIP

Advances in Social Sciences 社会科学前沿, 2017, 6(3), 269-274 Published Online March 2017 in Hans. /journal/ass /10.12677/ass.2017.63036 The Relationship between Identity and Symbolic Consumption and Research Prospect Shulun Luo Southwest University, Chongqing nd th th Received: Feb. 22 , 2017; accepted: Mar. 13 , 2017; published: Mar. 16 , 2017 Abstract Symbolic consumption is also called conspicuous consumption. It is the consumption of the sym- bol value of the commodity. Through this kind of consumption, people can satisfy their own sym- bol consumption psychology. In this paper, the author thinks that the main psychology of symbol consumption is identity. This paper explores the generation of symbolic consumption from the perspective of identity, and discusses the relationship between identity and symbolic consump- tion through the concept of symbolic consumption and the concept of identity, the perspective of money and values. And it probes into the angle and significance of the research on the symbol consumption. Keywords Identity, Symbolic Consumption, Conspicuous Consumption 身份认同与符号消费的关系及研究展望 罗舒伦 西南大学，重庆 收稿日期：2017年2月22 日；录用日期：2017年3月13 日；发布日期：2017年3月16 日 摘 要 符号消费也叫炫耀消费和象征性消费，是对商品符号价值的消费，人们通过这种消费，满足自身对于符 文章引用: 罗舒伦. 身份认同与符号消费的关系及研究展望[J]. 社会科学前沿, 2017, 6(3): 269-274. /10.12677/ass.2017.63036 罗舒伦 号价值认同的符号消费心理。本文认为产生符号消费的主要心理是身份认同。本文从身份认同角度探索 符号消费的产生，通过符号消费的概念与身份认同的概念、金钱观视角和价值观视角，探讨身份认同与 符号消费的关系。并探讨符号消费研究的角度和意义。 关键词 身份认同，符号消费，炫耀性消费 Copyright © 2017 by author and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC