商业计划书执行摘要模板-英文EXECUTIVESUMMARY.doc

EXECUTIVE SUMMARY Company Highlights: Unique online-offline model in real estate service industry Alexa ranking of 2,000 and PV of 15 Proven track records of management team Industry Segments: Internet service Real estate service Services: Real estate information service (online advertising, paid for listing, etc) Secondary real estate brokerage Primary real estate agency Key Customers: Traditional real estate brokerage firms Individual brokers (by xxx’s system) Real estate developers Management: Tom Zhang, founder, CEO and Chairman of the board Jack Li, General Manager John Xu, CTO Susan Li, CFO Headquarters: Beijing Company Overview: XXX (or “the company”) is an integrated professional real estate service company by providing real estate information services, secondary real estate brokerage services and primary real estate agency services through its unique online-offline model. Started 5 years ago in Beijing, XXX was a successful traditional agency and brokerage company with more than 1000 real estate sales professionals and annual sales (commission revenue) of RMB100Million (2009). Since 2006, the company has been investing heavily in the RD of proprietary real estate database system, and later in June 2008 launched the website backed by its database system which allows traditional brokers to manage and publish their listings and interact with potential property buyers more efficiently. Since its inception, xxx has built up premium brand name and solid foundations in Beijing. The company is expanding nationwide by marketing its website , and assisted by setting up local offices and third-party service centers in 25 major cities. The offline presence will well supplement its online portion and provide high quality, secure transaction services. The company is also setting up national call center to serve those who have difficulties in accessing Internet. As xxx markets its website, it has developed 5,000 enterprise members with over 100,000 outlets and over 500,