Advertising Language in the Teaching of Oral Communication-毕业论文翻译.docVIP

Advertising Language in the Teaching of Oral Communication [Abstract] ‘language curriculum standard’ oral communication ability of middle school students made a clear request, ask students to ‘be able to carry out the exchange of civilized decency’. Advertising words easy to understand, joyfully lively in the classroom on the conscious use of language to teach some of the ads on the junior high school students improve oral communication skills are of great help. Advertising language has the following characteristics: to seize the main characteristics of audiences; good advertising words need to have infectious; good advertising words need to have passion; refining, easy to read and easy to remember. With the ad to train students in spoken language the students can enrich the vocabulary, stimulate students passion for learning language communication, to a certain extent, enhance the student’s language communicative competence. [Keywords:] junior high school students advertising appeal of the main features of Spoken Communication ‘Language Curriculum Standards’ oral communication ability of middle school students made a clear request, ask students to ‘be able to communicate gracefully civilized’, to ‘talk about their knowledge, content specific, vivid language’. At present, it is unbecoming language students, not vivid, no humor, there is no passion and so on. How to improve them? I would like to omnipresent advertising language oral expression of students should be helpful, because the best advertising are more apt phrase, humorous and full of passion. If these outstanding advertising language as a medium case, the students will be able to lead a strong interest. First, use a popular slogan to stimulate students interest in [Blackboard]: Spoken like to make your ads pop! [Guide Language]: We all love to watch TV, today we test to see if you remember what on television. [Slide]: dandruff to go without leaving a trace, hair is more superior. Question: ‘Wha