营销学原理汇编.pdfVIP

营销学原理 课程编号： 授课对象：本科生 学 分： 3 任课教师：江明华 课程类型：通选 开课学期：2014 春 先修课程：无 任课教师联系方式：010 （办），jmh@gsm.pku.edu.cn 辅导、答疑时间：每周二下午：2：00——3 ：40；其他时间可以预约。 一、Program Learning Goals and Objectives Learning Goal 1: Graduates will possess a solid understanding of business and management and will be able to translate this knowledge into practice. 1.1Objective 1 Our students will have a good command of fundamental theories and knowledge. 1.2Objective 2 Our students will have a good command of analytical methods and decision-making tools. 1.3Objective 3 Our students will be able to apply theories and methodologies in key business functions. Learning Goal 2: Our students will be able to think critically. 2.1 Objective 1 Our students will be able to identify and summarize problems 2.2 Objective 2 Our students will be able to collect data and analyze problems in a critical manner 2.3 Objective 3 Our students will be able to put forward effective solutions to business problems Learning Goal 3: Our students will have a sense of social responsibility. 3.1 Objective 1 Our students will be aware of the importance of ethics. 3.2 Objective 2 Our students will be able to provide solutions that take account of contrasting ethical standpoints. Learning Goal 4: Our students will be effective communicators. 4.1 Objective 1 Our students will be proficient in oral and written communication. 4.2 Objective 2 Our students will possess good interpersonal skills.