Airbnb 介绍.pptx

The Rise of Sharing Econmy:A Case of Airbnb’s Exponential Growth By: Harris Xuan Method, Approach, and Data Sources Understanding of the industry Develpoment of “sharing economy” (or “collobarative consumption”, “peer-to-peer business”) Competitors in travel lodging industry Competitive advantage analysis Challenges Data sources Airbnb official website WSJ CB Insights STR, Inc First Introduced in 1978 A socio-economic ecosystem built around the sharing of human, physical and intellectual resources. One of the most popular and fastest growing business models in 21st century Sharing Economy Airbnb’s Phenomenal Growth Founded in 2008 as 78 million rooms booked in 2015 900 million revenue in 2015 2 million listings Vauation of 20 billion 10% of total hotel listing in major US cities Airbnb Position in the Market Traditional Hotel HomeAway Competitive Advantage Differentiatioin Price advantage. C2C interaction and review system Ease to access Tracking of customers Global Expansion Design Challenges Potential competition Racial Issues Regulation Safety Conclusion Internal Differentiation External rise of sharing economy and boost of technology Very likely to continue to grow and complete IPO Thank you!