Airline航空公司收购合并案例分析.ppt

Q7 Pros and Cons Cost Revenue Sharing Method Consolidated contracting Aligned schedules Shorter travel times due to better transfer options Beneficial for “low capacity” markets Two-side effect on maximize profit Thanks for Your Attention! * * * * 公司LOGO与名称 公司LOGO与名称 公司LOGO与名称 Connecting with One World - Airlines Team Members: Hongru Wang Yunsheng Yang Chengran Wang Zhuoran Zhou Shengjie Li Min Li Direct Investment and Collaborative Strategies Q1 Significant Mergers in the Industry Delta + Northwest Airlines (2008)—Sky team The acquisition proved to be fruitful, catapulting Delta to the title of largest airline and generating significant cost savings for both the airlines. Q1 United Airlines + Continental Airlines (May 2010)—Star Alliance This merger usurps Delta to become the new largest airline, positioning the airlines for global and domestic competition and improved service and performance. Q1 MA Advantage 1. Cost reduction and revenue increase 2. Resources pooling 3. Service optimization Q1 MA Disadvantage 1. Layoffs 2. Reduce competition significantly and market monopolies 3. Often accompanied by conflict related to seniority issues, new work rules, etc. Q1 Non-Equity Alliance Advantage 1. Attaining the technical efficiencies of lower production costs/ better service 2. Reach of Seamless Service Networks and increase load factors 3. Enhanced frequent flyer programs 4. Share information (Code-sharing) Q1 Non-equity alliance Disadvantage Too broad setting of objectives/ Incongruent objectives Asymmetry of partners, in the size Asymmetry of benefits versus expectations Differing product/ service standards Lack of Exclusivity Q2 Some airlines have survived without extensive international connections. Can they continue this strategy? When there