Air_Jordan品牌介绍PPT.pptVIP

Air Jordan Introduction Country: the United States Controversy The Air Jordan line has been associated with numerous riots, assaults, robberies, and murders, such as the murder of a 15-year-old high school student named Michael Eugene Thomas who was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989. In 1988, the then-principal of Mumford High School mentioned that clothing-related violence had reached a point where he felt it was necessary to ban certain items of clothing, including the Air Jordan sneaker, from the school grounds.This ban was the first of many dress codes implemented in schools after the wave of robberies, beatings, and shootings over possession of Air Jordan sneakers and other items of clothing. The Air Jordan XX9, desingned by Hatfield, are scheduled to release in September in both an elephant print and a knit edition. The shoe has already been debuted in the NBA by Russell Westbrook and Kawhi Leonard. * The year of its creation:1985 Founder:Bill Bowerman Since its introduction into the sports shoe market, the Air Jordan evolved to the original basketball shoes to models for different uses, including I-XXIII.. Air Jordan currently sponsors 21 active NBA players, including Chris Paul, Blake Griffin, Ray Allen, Kawhi Leonard, Russell Westbrook, and Carmelo Anthony. They also endorse Nike Air Jordan products. Also they sponsor other sports such as the MLB, NFL, NASCAR, Track, and the WNBA. AIR JORDAN series shoe Frequent flyers (Air Jordan) is in history, Nikes most famous NBA star Michael Jordan (Michael Jordan) named series. In 1985, Michael Jordan (Michael Jordan) with high pay contracts are at the time of the small manufacturer or sporting goods manufacturers Nike (Nike) to its signing, Nike (Nike) more immediately launched the first paragraph for Jordan in Jordan named tennis shoes, namely frequent flyers (Air Jordan) of the first paragraph of the series. Although this kind of shoes at the time of the matc