基于协同论的物流服务价格博弈分析.pdfVIP

第27 卷第3 期 湖南工业大学学报 VoI.27 NO.3 2013 年5 月 Journal of Hunan University of Technology 岛1ay 2013 doi: 10.3969/j.issn.1673-9833.2013.03. 018 基于协阔论的物流服务价格博弈分析 张世良，邹徒，周国利 (湖南工业大学商学院，湖南株洲 412∞7 ) 摘 要:物流业与制造业协同发展的重要性已为人们所认知，以制造业企业的物流外包成本与物流业企 业的服务利润为物流服务价格博弈的主要考虑因素，同时在博弈过程中加入协同学的方法论进行分析。结 果表明，在博弈收益上，低物流成本与高服务利润只是物流业与制造业协同发展收益微观层面上的部分，更 重要的收益在于通过协同的作用形成物流业与制造业企业的产业生态系统。 关键词:物流成本;讨价还价;博弈;协同;产业生态系统;物流服务价格 中图分类号: F252 文献标志码 :A 文章编号: 1673-9833(2013)03-0084-06 Analysis of Logistics Service Price Game Based on Synergetic Theory Zhang Shiliang , Zou Xiao , Zhou Guoli (Business School , Hunan University of Technology , Zhuzhou Hunan 412∞7， China) Abstract: As is known to all , the coordinated development of logistics industry and manufacturing industry plays an important role in contemporary society. The cost of logistics outsourcing in manufacturing enterprises and the profit of service in logistics ente叩rises are the main factors to be taken into consideration in the pr，∞ess of g缸ne. The collaboration the。可 is applied in the g缸ne process analysis. The result indicates that in the game retums , low logistic cost and high service profits only reflect the micro-Ievel benefit for the coordinated development of logistics industry and manufacturing industry , and more important retums are the formation of industrial ecosystem of Iogistics industry and manufacturing industry through the coordination. Keywords : logistics costj bargaining; game; collaborationj industrial ecosystemj logistics service price 物流业是社会经济发展到一定阶段从制造业中 大势所趋，横向一体化企业模式相对于纵向一 衍生出来的产物，是基于亚当·斯密的劳动分工论， 体化企业模式的优势逐渐显现出来。当把所有横 为了提高社会劳动效率而存在的。社会劳动分工、