Bilingual Labels 文化标签.ppt

* ?双语标签? B i l i n u a l L a b e l s g Pete Martin Vice president in USA,Great Northern Apparel of Toronto Mr. Wang Managing Director, Evergreen Garments, Guangzhou ,China As one of North America’s largest importers of cotton garments, Great Northern Apparel of Toronto decided it was high time to start sourcing men’s shirts in China. From a trade contract in the United States vice president Pete Martin heard about Evergreen Garments, a large manufacturer in Guangzhou specialized in supplying the U.S. market. After considerable correspondence Pete Marin flew to Guangzhou to finalize the purchase agreement for 8, 000 dozen shirts. fabric construction size and color breakdown packing delivery price payment terms Evergreen had not yet exported garments to Canada and might not be familiar with Canadian labeling requirements. All apparel sold in Canada must have labels with the fiber content and laundering instructions in both French and English. Pete Martin This news caused the Chinese side some concern because they lacked French language expertise and strongly preferred labeling only in Chinese and English. Mr. Martin, I am afraid that supplying labels in French and English will be difficult. This question will require a further study. Bilingual French/English labels were required by Canadian law. Please understand that we really have no choice on this. Mr. Martin, we will give your request serious consideration. I’m afraid it will be very difficult, but of course we at Evergreen Garments will do our best to solve the problem. the contract of purchase. Pete got a call from the quality control chief at the Great Northern warehouse. “Mr. Martin, we have a problem. You know those 96,000 shirts that just came in from China? Well, they’ve got bilingual labels on them all right, but they’re in English and Chinese !” What can we learn from the case ? Something about Canada Canada is a country of immigrants,which language is also very complex. According to official d