交际英语Chapter 7-3.ppt

7-1 Writing to Instruct Organizing a proposal Cost Total cost and link the cost to the benefit Qualification Describe the qualifications of you or your group Call for Action End with a specific request for the receiver to do sth. Supporting Information (in an appendix) 7-1 Writing to Instruct Chapter 7 Technical Communication技术文件写作 1.Writing to instruct 撰写使用说明书 2. Writing to describe 撰写描述文 3. Writing to persuade 撰写说服性文章 7-1 Writing to Instruct 7-1 Writing to Instruct Instructions Manuals 使用说明书 操作手册 Instructions tell readers how to do something. Manuals are sets of instructions combined with explanations, descriptions, definitions and other related information. 7-1 Writing to Instruct 7-2 Writing to Describe What’s a description? A description is a verbal and visual picture of something. 描述文是对某物的文字说明以及形象化的表现 7-1 Writing to Instruct Types of description Object Mechanism Process An object is sth. natural or synthetic that can be seen or touched. A mechanism is a synthetic object that consists of several moving parts working together to perform one or more tasks. A process description explains how sth. works. (be controlled by humans or a natural event) 7-1 Writing to Instruct Instruction and description Title How to do sth. Introduction needed tools Number steps in sequential order conclusion Title What is sth. How sth. works introduction Part-by-part description Step-by step description conclusion 7-1 Writing to Instruct 7-3 Writing to Persuade(purpose and skill) 1. The Purpose of persuasive writing is to persuade others to do things. 2. The skills: focus on the reader’s needs and interests. Ex. Ask your employees to fill out a new form Make your job easier Make their jobs easier 7-1 Writing to Instruct 3 Kinds of Persuasive Messages Sales letters 促销信 Collection letters 托收信 Proposals 商务建议书 7-1 Writing to Instruct Planning a Persuasive Letter Identify the objective Get the reader to do sth. Identify the main idea Show