以联想企业为例,浅论如何提高企业声誉.docxVIP

本 科 生 毕 业 设 计 (论 文)题目：以联想企业为例，浅论如何提高企业声誉教学单位 管理学院 姓名 赖春丽 学 号 200930105057年 级 2009级专 业 人力资源管理 指导教师 罗霞职称 副教授 2013年5 月4 日【摘要】随着世界经济全球化的日益深入，企业间的竞争不断加剧，竞争的范围也从有形资产延伸至无形资产领域。无形资产在增强企业竞争力、提高企业经济效益方面扮演着至关重要的角色。企业声誉作为一种无形资产已得到越来越多的学者、企业管理人员的认同，良好的企业声誉不仅能够吸引消费者、投资者和利于企业发展的人才，更对企业内部员工也有着相当程度的激励作用，良好的企业声誉会给企业带来更大的回报。因而如何提升声誉也成为了影响企业发展的重要因素。本文以联想公司为例，通过分析其在产品、服务、社会责任等方面所做的努力：注重提高产品和服务质量，提高产品创新能力；关心员工健康与福利，关注员工素质和职业发展；力所能及的承担企业社会责任等，使企业声誉遥遥领先于其他企业。分析总结得出其他企业根据企业自身实际情况，也可通过提高产品和服务质量、关心员工、强调企业社会责任等途径来提高企业声誉，以提高企业吸引力和经济效益。【关键词】 企业声誉 ；联想公司；提高企业声誉【Abstract】With the deepening of the world economic globalization, increasing competition among enterprises, the scope of competition extends from tangible assets to intangible assets. Intangible assets play a vital role to enhance the competitiveness of enterprises, improve the economic efficiency of enterprises.Corporate reputation as an intangible asset has been the growing number of scholars, business executives agree that good corporate reputation is not only able to attract consumers, investors and talent conducive to enterprise development, and internal staff also has a considerable degreeincentives, good corporate reputation companies will bring greater returns. Therefore, how to enhance the reputation has also become an important factor affecting the development of enterprises.Lenovo, for example, by analyzing the efforts of its products, services, and social responsibility: to focus on improving product and service quality, improve product innovation; concerned about the health and welfare of staff, concerned about quality and professional development of staff; whatever of corporate social responsibility, corporate reputation is far ahead of other companies. The analysis concludes that other enterprises according to their own actual situation, by improving product and service quality, caring staff, emphasis on corporate social responsibility in some way to improve corporate reputation, in order