斯柯达汽车竞品分析2014年[中英文].pptxVIP

Superb Competitive AnalysisSep. 12, 2014 Superb Key Competitors (marked in green) Other B segment brands Regal/别克君威 LaCrosse/别克君越 Malibu/雪佛兰迈锐宝 Peugeot 508/标致508 3 Ford Mondeo /福特蒙迪欧 Proposition：璀璨科技 卓越品味 Glamorous science, terrific taste 4 福特蒙迪欧上市Mondeo 15 sec TVC Key message: 福特蒙迪欧 科技生活 进无止境 Key message: Ford Mondeo, technology life. Go Further VO: Direct to science exhibition hall Super: Intelligence voice GPS VO Super: Setting the destination VO Super: Ford New Mondeo, Science and taste to glorify your life Ford, Go Further Super: Every place exudes fabulous artistic. Luxurious massage leather seat VO Super: Ford New Mondeo, Science and taste to glorify your life Ford, Go Further 5 H/L:福特 新蒙迪欧 科技·品味 闪耀人生 H/L: Ford New Mondeo, Science and taste to glorify your life 品牌平面Print Ad H/L:掌控科技动力，领航公务座舱！ H/L: Control technology and power as leading business car H/L:新蒙迪欧众望皆归 35项权威大奖誉领主流 H/L: Ford New Mondeo, the winner of 35 top awards 6 Mazda 6/马自达6 Proposition：巅峰运动座驾 为超越而生 Top sporty car, born for exceeding 7 马自达6预热15秒/上市30秒 Mazda 6 Atenza TVC Teaser 15 sec/Launch 30 sec Key message: 马自达 阿特兹 车随意动人马一体 Key message: Mazda 6 Atenza, drive as you wish Super: Mazda 6 Atenza, drive as you wish Mazda, glamorous, power and technology VO Super: Mazda 6 Atenza, drive as you wish Mazda, glamorous, power and technology 8 品牌平面Print Ad H/L：阿特兹 驭世驾临 车随意动人马一体 H/L: Mazda 6 Atenza, drive as you wish H/L：13比1赛车级发动机压缩比 澎湃动力与低油耗完美结合 13:1 strong power and low oil consumption, power and fuel consumption combined perfectly 9 Nissan Teana/日产天籁 Proposition：中高级轿车新坐标 New benchmark for B segment sedans 10 天籁公爵上市15秒 Teana Launch 15 sec Key message: 加长版礼宾座驾 天籁·公爵 长驱驾临 Key message: New Teana Duke is coming VO: If your heart is big enough, you can include everything and put down everything Super: Treating world understandingly will make your life different. VO Super: TEANA long wheel-base is coming for you. VO SUPER: The wider your heart, the bigger your world. VO Super: TEANA l