房地产的销售与技巧.docVIP

河南质量工程职业学院 毕 业 设 计（论 文） 题 目： 大连房地产策划 系 别： 经济与管理系 专 业： 市场营销 班 级： 12级市场营销 学 号： 0508120126 学生姓名： 张永瑞 指导教师： 史小俊 完成日期： 2015.04.16 摘要 房地产的发展深刻地影响着我国的经济、文化、生活是国民经济的支柱性产业。房地产市场在经历了卖方市场向买方市场的转变，逐渐走向良性发展轨道，但在实际的运行过程正中房地产企业并没有分析我国的房地产市场的现状和存在的问题，市场定位不是建立在科学合理并结合我国的实际基础之上。房地产具有很大的区域性，不同的地区由于经济、文化、习俗、消费者等方面存在差异，外化在对物业的要求上各不相同。事实上目前我国的房地产市场无论是在住宅、商铺、写字楼物业的定位上没有形成自己的特色，内地的企业沿用沿海房地产企业的定位风格，而沿海城市借鉴国外公司的定位理论。中国已加入世界贸易组织外资房地产企业纷纷抢滩中国市场已成为不争的事实，所以，中国的房地产企业有必要冷静下来对影响定位的因素进行系统地分析。【关键词 In this paper Real estate development profoundly affects our countrys economy, culture, life is the pillar industry of national economy. The real estate market after the sellers market to a buyers market, gradually to the positive development orbit, but in the actual operation process in the middle of real estate enterprise and no real analysis our countrys real estate market present situation and existing problems, and the market localization is not based on scientific and reasonable and combines the actual conditions of our country. Real estate has a lot of regional, different areas because of the economic, cultural, customs, consumer differences, externalizing vary on the claim to the property. In fact, at present our country real estate market in both houses, shops, office buildings on the positioning of property not formed their own characteristics, the mainland enterprises continue to use the positioning of the real estate enterprises along the coast of style, but the positioning theory of coastal cities to learn from foreign companies. China has joined the world trade organization, foreign real estate companies break into the Chinese market has become an indisputable fact that, so, Chinas real estate enterprises is necessary to calm down a systematic analysis on the influencing factors of positioning. 【 key words 】 the real estate market positioning factors 、、、、、、、