公共关系学(国外英语资料).docVIP

公共关系学(国外英语资料) On the relationship between public relations and enterprise development Public relations refers to public relations refers to the social organizations by means of information dissemination, establish good public relations, the social organization has a good social environment, establish a good image of the social science and art of management. Therefore, it plays an important role in the process of shaping the image of social organizations. As part of a social organization, businesses are also very concerned about their public image. Public relations are indispensable in the shaping of corporate image. Its hard to imagine an enterprise without public relations. What will its social imagination be like, especially for internationally renowned companies, and their PR should be pretty strong. In the modern socialist market economy, public relations on behalf of the enterprise market image, between enterprises facing the market pressure and challenge to the enterprise is also growing, how public relations can play what role in the enterprise development and growth in. Public relations is an emerging industry, especially after the accession to the WTO Chinese, enterprise competition is more and more fierce, all enterprises are facing great opportunities and challenges, which include not only the competition between enterprises, the competition between brands is also more powerful. But as a successful enterprise must have a good grasp of the strategy out of the ordinary, to the point of the enterprise can be in an invincible position, and in the middle of public relations, the role of more and more, more and more obvious, public relations is directly related to the success of enterprise operation. In modern society, some enterprises are not yet able to recognize the importance of public relations. Foreign enterprises have stepped into the market of our country, the internationalization of competition is becoming more and more fierce, and the behavior of con