商业资本能否酿就醇香之醉(国外英语资料).doc

商业资本能否酿就醇香之醉(国外英语资料) Can commercial capital be mellow and mellow? From the Enlightenment of Jiugui Liquor events Just past 2005, the liquor industry renowned brand China Jiugui Liquor events become more and more remarkable, it is a business lesson for Chinese wine. From the time of the Jianlibao and Baofeng case to past events is the commercial capital of alcoholic liquor, wine into the nature of reproduction? As the dust settles Jiugui Liquor events, when we have not lost a man Chinese wine culture in the joy and have extra time, through the wake up drunk, we should be able to feel the brew a cup of wine and hard, it gives us more inspiration. First, commercial capital can be brewed on the mellow wine? The market capacity of Chinas liquor consumption has been attractive cheese to attract commercial capital every year. The involvement of commercial capital is also one of the reasons for the continuous growth of wine market in recent years. At present, there are two main types of commercial capital operation mode Chinese wine, one is like starting capital such as alcoholic liquor, namely the commercial capital directly into the enterprise, comprehensive management and development of the capital on behalf of party directly participate in or influence the production and sales of the enterprise; the two is based on Wuliangye Jinliufu as the representative of the so-called OEM sales separate OEM, namely the commercial capital bought a brand only responsible for sales. In comparison, the commercial capital injection can rapidly promote the enterprise market development, but also increases the complexity of management; and the capital alone do wine although there is no complexity of mutual penetration of the management, but are confined to the capital and business familiar with the influence degree of two, each one has its own merits. As everyone knows, the need for market development, in order to allow more consumers to quickly accept products and build brand tree, the f