如何有效控制促销成本(国外英语资料).docVIP

如何有效控制促销成本(国外英语资料) How to control the promotion cost effectively? How to effectively control the promotion cost 2008-12-20 15:15:55 Under the guidance of the king of the channel and the terminal of the terminal, more and more vendors begin to use the beneficial weapon of the decisive terminal frequently. It is self-evident importance of promotion on manufacturers: compete for greater market share, against competitors, enhance brand awareness and expand business in the minds of consumers, enhance the reputation of downstream business confidence, forced to start the new market...... With the frequent use of promotion and widely adopted promotion sequelae: early promotion, more and more manufacturers to occupy a larger market share by sacrificing their own short-term interests; nowadays, vendors implement promotion, is asking for a dead end - because each promotion is a loss of business; manufacturers without promotion, it is die - product sales do not go out at all. In the face of the increasingly fierce market competition, our manufacturers must carry out promotion to the end; but at the same time, we have to solve such a problem: How to make promotions pay, there is harvest, and this harvest is greater than pay? This involves the relationship between promotion costs and benefits. Here, we are talking about one of the topics: how to do the promotion cost control? Promotion cost occupies an important position in the whole enterprise operation. We know that the main purpose of an enterprises economic activity is to pursue profit, and profit is the residual value after deducting the cost of the enterprise income. The cost of the value lies not only in the cost itself, but it can create more surplus value (here called profit), a cost of people often say, two income , say is the truth. Now, many enterprises are in the promotion predicament, one important reason is that they do not have a good grasp and control the cost of promotion; another point of view, is that they ca