双语分析 给人脉资源估值.pptxVIP

双语分析 给人脉资源估值 金融时报Putting a price on your contactsWhen Boardex started mapping the professional relationships between prominent business people, the Lo ondon-based company was targeting corporate governance watchdogs as clients.当Boardex开始为商界精英间的相互关系建立图谱时，这家总部驻伦敦的企业把目标客户群瞄准了企业治理监管机构。James Daly, chief e xecutive, thought its database would be used to track connections between executives and board members to guard against cronyism in the wake of Enron’ s 2001 collapse.该公司首席执行官詹姆斯?戴利(James Daly)认为，该公司的数据库可以用来跟踪高管和董事会成员间的人际关系，旨在防止在2001年安然破产后公司治理中的任人唯亲现象。The product eventually took off – but not in the way Boardex intended. Corporate governance watchdogs were interested, “but they didn’t have the budget to spend on it”.最终，该产品向市场推出了，不过其反响却出乎Bordex意料。公 司治理监管机构对这种产品挺感兴趣，“不过他们没有用于该产品的预算”。Instead, the database was picked up by bankers and lawyers as a way of identifying which employees were best placed to win new business.相反，使用该数据库的是些银行家和律师，他们用这个数据库来发掘那些最能拉来新业务的员工。Mr Daly says clients are paying up to $1m a year to use the data. “Two years ago it sta rted to become a trend. Companies started looking at the relationships their employees had and recognised it as a form of capital.”戴利表示，客户如今每年使用这些数据的费 用高达1百万美元。“两年前，这么做开始成为一种潮流。企业开始审视员工拥有的关系网，并把这视为一种资本。”Technology such as Boardex’s is indeed making it easier to put a value on the adage “it is not wha t you know, it is who you know”, both for high-level employees and rank-and-file workers.“重要的不在于你知道什么，而在于你认识谁。”Boardex等公司的技术确实令这句谚语的价值体现得更加淋漓尽致——对高层员工 和一般员工来说这句话都同样成立。In recent years, for instance, companies such as Klout, Kred and Peer-Index have emerged, promising to measure the level of influence that an individual has online.比如，最近几年Klout、Kred和PeerIndex这类公司应运而生，它们承诺能量化评价个人在网上的影响力水平。 Factors such as how many followers someone has on Twitter and how influential those followers are can be condensed into a single number by Klout. Accenture, the consultant, is among those using it as part of its recruitment process in the US.某人在Twit