43 商务便函的种类kinds of business memos.ppt

第一章 商务信函 第一节 概述 1.1 写好商务的信函的基本要求 1. About the Writer 1) a good command of standard English 2) knowledge of business theory and practice 3) knowledge of technical terms 4) knowledge of psychology 5) skill in salesmanship 2. Some Rules of Good Writing 1) studying your reader’s interest 2) adopting the right tone 3) writing naturally and sincerely 4) writing clearly to the point 5) being courteous and considerate 6) avoiding wordiness 7) avoiding old commercial jargon 8) planning your letter and writing effectively 3. Principles of Business Letter-writing （1）Comp