面向客户的项目管理过程(国外英语资料).docVIP

面向客户的项目管理过程(国外英语资料) As more and more business activities are carried out in project form, the importance of enterprise and other organizations for project management is becoming more and more important. For the implementation of the project organization, project success is an important sign of the strategic goal of the implementation of the project is conducive to the organization, that the project implementation process and the results will not only benefit the project itself (such as to create profits for the implementation of the project, but also to the enterprise) is the long-term goal of the organization (such as project the organization and implementation of future projects) to contribute, and pay full attention to customer relationship in the project implementation process is an important aspect of achieving this goal. 1, the importance of customer relationship in the process of the project today, customer relationship has been valued by many enterprises, focusing on transaction oriented business activities is to attract new customers and one-time transactions, the functions of the product as the core, focusing on short-term interests, commitment to customers in Co.; oriented by customer relationship business in stressed and customers to establish long-term stable relationship, pay attention to keep customers, attaches great importance to the interests of customers. Because of its own characteristics (uniqueness and time limited), the project is more likely to cause problems in customer relations. Often the case is: as the project manager in the process of the project (especially when the project sponsors and the use condition of the separation) do not pay enough attention to the customer relationship, treatment is not proper, thus causing the project to the enterprise really become the one and only, the customer will not consider the enterprise in a future project, which seriously affected the long-term business interests of enterprises; even when not to p