运营管理 考试题库krajewski_om9_tif_SuppI.doc

Supplement I Learning Curve Analysis TRUE/FALSE The learning effect can be represented by a line called a learning curve. Answer: True Reference: The Learning Effect Difficulty: Easy Keywords: learning effect, learning curve The first learning curve was developed by the aircraft industry. Answer: True Reference: The Learning Effect Difficulty: Moderate Keywords: learning curve The simpler the product, the more pronounced the learning rate. Answer: False Reference: Managerial Considerations in the Use of Learning Curves Difficulty: Moderate Keywords: learning rate Learning curves provide their greatest advantage in the early stages of new service or product production. Answer: True Reference: Managerial Considerations in the Use of Learning Curves Difficulty: Moderate Keywords: learning curve, new service, new product MULTIPLE CHOICE Which of the following statements about learning curves is generally TRUE? Management can decide to achieve a certain rate of learning. Learning curves were first quantified by the U.S. Postal Service. Using the “doubling” model, a learning curve with a rate of learning of 70 percent means the tenth unit takes 70 percent of the time that the twentieth unit will take. Learning curves are recognition of the concept that the time a task takes usually decreases with experience. Answer: d Reference: The Learning Effect Difficulty: Moderate Keywords: learning curve, repetition Which one of the following statements is TRUE about the relationship between learning curves and competitive strategy? Knowing where your process is on the learning curve will enable you to make frequent product modifications. Firms that emphasize low cost in their competitive strategy strive to move down the learning curve by increasing volume. Learning curves enable managers to project fixed manufacturing costs for future production quantities. Projecting the impact of learning curves into the future is one effective way of reducing the impact of environme