TCL的营销管理哲学(国外英语资料).docVIP

TCL的营销管理哲学 TCLs philosophy of marketing management In 1998, TCL group achieved a profit of 820 million yuan with its total assets of 5 billion 800 million yuan and sales of 10 billion 800 million yuan, ranking the top five in the national electronic industry ranking table. A review of growth started by 5000 yuan of financial loans 17 years ago, the local state-owned enterprise group senior decision-makers experience to establish and implement a set of requirements of the market economy management idea, is the key to the survival and development of the company. TCLs business philosophy consists of two core concepts and four supportive ideas. The two core idea is that: - the idea of creating value for customers. They believe that the customer (consumer) is the market, only to create value for customers, to win the trust and support of customers, enterprises have survival and development of space. To this end, the company clearly put forward the purpose of creating value for customers, creating opportunities for employees and creating benefits for society, putting the interests of customers in the first place. Each on a project, are required to accurately grasp the characteristics and trend of consumer demand, seize four links: new products launched for the needs of customers; strict quality for the customer the good of each component, each product; establish a nationwide market sales service network, provide the product lifetime warranty for the customer; adhere to the puerile, to help consumers. - the concept of constant change and innovation. They believe that the market is always changing, the market is equal before everyone, but only constantly change management, innovation management, innovation technology enterprises, in order to grow and develop in competition. To this end, they constantly adjust the enterprise development strategy and product quality and service standards according to the market development changes, reform the management system and raise the