企业软实力企业未来生存战略(国外英语资料).doc

企业软实力企业未来生存战略 Core elements of strategic development The enterprise is in a highly uncertain environment, enterprises have to meet their own needs, to survive and develop, must pay attention to the interaction with the environment, the exchange of material, energy and information with the environment at any time in order to grasp the environment change information, establish a relationship with the surrounding harmonious environment. Thought source core viability in altitude change, a highly uncertain environment, the environment is far beyond the category of the core competitiveness of the market competition environment, more is to face the coexistence and win-win cooperation environment. In the economic globalization, informatization, dynamic and complicated today, enterprises are facing more serious challenges, the need for a broad and inclusive, highly flexible and advanced, can be based on local, global and leading the future, the development of things into the new business strategy theory in business management to guide. Enterprise strategic management is the new Deng Zhenghong to the future survival of the enterprise management as a guide to the core, survivability oriented, enterprise soft power strategy in coordination, cooperation, tolerance, harmony and win-win as the theme, this is the inevitable trend of enterprise development strategy. Experts and enterprise survival management future survival management thought founder Mr. Deng Zhenghong believes that the significance of corporate soft power is not in now, but in the future, how to ensure the sustainable development of the enterprise and the everlasting, so called strategic forward-looking topic. Enterprise soft power strategy is also the enterprises future survival strategy, and the soft power theory of enterprise belongs to the category of enterprises future survival management. In order to grasp the trend of enterprise strategy development, we must first make clear the track of enterprise strategy