图书宣传推广的方式(国外英语资料).docVIP

图书宣传推广的方式 The forms of book publicity are: book reviews, book reviews, book advertisements, new book notices, bibliographic publicity, book news (publications, news), exhibitions, oral presentations, etc.. 1, book review, a form of modern book reviews. 2, books, advertisements, books, advertisements in many forms, such as: newspapers, radio, television, video, posters, slides, signs, advertising and so on. With the development of the commodity economy and the fierce competition in the book market, publishing houses in various countries are becoming more and more aware of the importance of book advertisements. Publishing houses in the United States, Britain, the Federal Republic of Germany, Japan and other countries all account for a large proportion of Book Advertising fees. Publishing and publishing departments in many countries also use radio, television, video and other audio-visual ads to promote books. Some large bookstores in Europe and Japan, still shop in continuous playback of video advertising provided by the press book, attracted numerous readers. As early as in 1930s, Chinas Publishing Department attached great importance to the use of newspapers and periodicals to publish books and advertisements. For example, the famous bookstore Zou Taofen lived in the bookstore, published in the newspaper youth self-study series ad. Mao Dun editor of the Chinese day ads, rich text revealing and appealing, layout design scow. These advertisements have a great influence on the readers. Lu Xun personally wrote the sea of the forest, destruction and flow, dead souls, August and other books of the country advertising text, more popular. After the founding of the Peoples Republic of China, peoples daily, Guangming Daily, literary newspaper, peoples literature and other newspapers often carried book advertisements. Since 80s, radio and television have also been producing book advertisements, some of which have been fixed. 3, book reviews in books published by the publishing