香奈儿_营销.ppt

10英语04班 曾萍萍 学号：1007020424 Founder Cabrielle Chanel was founded in Paris, France, in 1913, Chanel.Chanel Fashion has always elegant, simple, elegant style, good at breaking.Chanel for the entire century, the classic forever fashion and personality, is a romance .Chanel is the most understanding woman, every woman in the world of Chanel can always find their own things.Popular fleeting, style forever - CoCo Chanel. Design Concept: elegance, simplicity, fine Chanel design purpose Change the original male-female expectations based design direction of womens clothing, replaced by the convenience and comfort of the women themselves as the center.Costume design core is a high level of quality, comfortable, beautiful body has been highlighted by the cut and proportion. Brand style —Chanel Mrs.period The gorgeous the opposite is not poverty, but vulgar by CoCo Chanel. Chanel success factors To maintain its usual succinct style and exquisite workmanship, and attention to the development of multi-category product. Object locking in high consumer group with stable income. With the power of the media to promote their own through the Hollywood too. The noble image of advertising. The latest release of products each season. The support of the arts, and the use of in product creation CHANEL, makes the perfect combination of art and fashion. Further development of the disorder Competitors --Dior Further development hindered Brand extensions—Men . Chanel is primarily for women, the mens market share of less。 Further development of the disorder The impact of fast fashion brands ---price advantage Chanel marketing strategy As a well-known international brand, Chanel brand design and management :undoubtedly successful, take the brand strategy. Unique design concepts, accurate brand positioning. Successful publicity strategy. Take the brand strategy Chanel adhere to brand decisions, played a brand for their products, and has its own special