10套题真题单词.doc

《恩波英语――大学英语4级考试历年真题精解》 词汇、难句释义 2004.6 Part II Reading Comprehension Advertising Claims: 广告词 claim (subtitle) n.(根据权利提出)要求, 要求权, 主张, 要求而得到的东西 vt.(根据权利)要求, 认领, 声称, 主张, 需要 inhabitant (para.1 line1): n.居民, 居住者 consumer land (para.1 line1) 消费社会 dumb (para.1 line2): 哑的, 无说话能力的, 不说话的, 无声音的; 十分不明智的；愚蠢的 a bunch of (papa.1 line2): 一球; 一束; 一串; 一 捆 sophisticated (para.1 line2): 老于世故的; 老练的复杂的; 精致的 Are consumers really immune to ads? advertising campaign (para.1 line3) 广告宣传活动 render (para.2 line1): 致使, 使变为 What is the advertising claim? assertion (para.1 line1): 主张, 断言, 声明 superiority (para.1 line1): n.优越, 高傲 downright (para.1 line2 ): 明白的, 显明的, 率直的 fall into (para.1 line3): 落入, 陷于(混乱,错误等), 注入, 开始, 分成, 属于 Why are so many claims false? budget (para.1 line3): n.预算 The rules of advertising claims identical (para.1 line3): adj.同一的, 同样的 at first glance (para.1 line3): 乍看 The “So What” Claim so what (para1 line1): 那么又怎样呢; 结果怎样; 那有什么关系呢 难句 1. Many people are believers in their own immunity to advertising. (Advertising Claims para.1 line1)许多人相信自己对广告有免疫力. Their own purchases, they think, are made purely on the basis of value and desire, with advertising playing only a minor supporting role. (Advertising Claims para.1 line3) 他们以为自己买东西完全是根据商品的价值和个人的需求, 广告的作用是微小,次要的。 A logical conclusion is that advertising works below the level of conscious awareness and it works even on those who claim immunity to its message. (Are consumers really immune to ads? para1 line2) 由此得出的合乎逻辑的结论是，广告在不知不觉地起着作用，甚至自称有免疫力的人也毫不例外地受到影响。 They balance on the narrow line between truth and falsehood by a careful choice of words. (What is the advertising claim? para.1 line3) 他们靠精心的措辞，在真实和谎言间走钢索。 Gasoline is a parity product, and, in spite of some very clever and deceptive ads of a few years ago, no one has yet claimed one brand of gasoline better than—and therefore superior to -- any other brand. (The rules of advertising claims para.2 line4) 汽油是质量相的产品， 尽管几年前曾出现过巧妙的甚至欺骗性的广告，但没有一家汽油公司声称过某种汽油比其他更好或更优质。 A question is asked a